I’m seeing a lot of web site design firms that ‘say’ they do SEO to the sites they build but from what I’m seeing after they launch the sites, they really aren’t doing any SEO work on the sites. Many of these companies really don’t know or understand what SEO is and trust these design firms to do it all for them. Unfortunately, I’m seeing a lot of wonderful sites that don’t even have basic SEO elements.
Recently a friend’s company had a Web Design firm do a much needed new web site design for the company. The site went up Friday and the site itself came out beautiful I have to say it’s a great look and feel, the usibility is simple and stream lined. Really wonderful ‘design’.
Unfortunately, the SEO quality of the site which the design firm promised leaves much to be desired. They really dropped the ball on even the most simple and easiest SEO elements. Looking at the meta-tags they used the same tags for every single page! The same title, meta-description and keywords. They re-define ‘keyword stuffing’ in the meta-tags as they used the same 30 keywords for every single page!
I’m afraid that this beautiful site is just not going to end up cutting it and getting the company what they really need to succeed. It took a great deal of convincing to get the company to see the need for their web presnce and now they have this fantastic site but how is anyone going to find it? Unfortunately the web just isn’t ‘Build it and they will come” anymore. And they are in an EXTREMELY competitive market that their company has never tapped before. They have HUGE potential here but without even the SEO basics being hit I’m afraid that they are going to give up on the internet and its potential.
As I speak to other small businesses they seem to have the same idea, get a great site with lots of flash and pretty pictures and they will come…SEO is too time consuming for them to deal with so they aren’t even going to try or start their site on the right foot with the search engines 😦