The end of Meta-Keywords

For years the meta-keyword has been on the way out but now the final large search engine to still use meta-keywords for page ranking has dropped it.   Yahoo Drops The Meta Keywords Tag Also announcement that Yahoo is following the crowd and dropping the Meta Keyword tag.  But this doesn’t mean that keywords aren’t important anymore. Keywords are still important, optimizing landing pages for specific keywords is still very important.

Dropping the meta-keyword tag means that the search engines are no longer using that tag to decide on ranking of a page.  But the use of the meta-keyword tag is still important as an optimization tool in creating, maintaining, and monitoring landing pages.   In my case even though the search engines don’t use the meta keywords tag for ranking I have an will continue to use the tag as a record for myself and other interested parties such as website producers, content writers, etc.  Keeping this tag logs on the landing page what keywords that page is being optimized for and is helpful for content producers, PPC management, and optimization reporting and monitoring.

Published by chrystie69

I am a results-driven Digital Marketing Manager with experience working in a corporate and agency setting. Particular expertise in search engine optimization (SEO), search engine marketing (PPC & CPC), social media, content marketing, and ABM. I have a proven track record of meeting & exceeding conversion goals with ten years of working in remote collaborative teams.

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