Yesterday I attended a webinar “Conversion Ninja Toolbox with Tim Ash” which was extremely helpful.
Some great inexpensive tools for analyzing and helping to create better optimized landing pages were discussed.
- http://sitetuners.com/
- http://www.attentionwizard.com
- http://crossbrowsertesting.com/
- http://www.usertesting.com/
- http://www.clicktale.com/
But the most compelling part for me was in the end of the presentation when Tim critiqued landing pages that attendees sent in before the webinar. The landing page I sent in was the first, it was difficult to watch but I had to keep reminding myself I hadn’t built this page I knew what was wrong with it but I really needed and wanted more input on what should be done to make it better.
As a result I think I’m going back to the drawing board. I had begun building a few other possible landing pages that are awaiting approval but I’m now going to apply the techniques and suggestions from this webinar and take a stab at making a better landing page.
Glad you came to the webinar and had your page reviewed by Tim! It is hard, and I always think people who volunteer their pages are very brave. So, bravo for you! And good luck with your new landing pages. Just get them done and get them live – that is the best thing you can do.
*There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.