As a Digital marketing manager, I have been responsible for optimizing and managing SEO and PPC campaigns for B2C and B2B programs. Over the past ten years, I have created targeted lead campaigns for tradeshows, webinars, email, and direct mail campaigns. Implementing and managing these campaigns increased traffic conversion by up to 40%. I also managed social media programs to increase traffic and leads by 30%.
For the past 13 years, I have run social media programs that have increased traffic by up to 30% and 25% sales lead increases—utilizing social media tools such as Digg, Reddit, Twitter, Facebook, and Linkedin to create campaigns to increase traffic, leads, and sales. Analyzing the relationships formed by these social media campaigns and creating new campaigns that improved the relationships with other social media users to increase branding and word of mouth, resulting in ongoing organic social buzz.
Implementing A/B testing of campaign landing pages, ad text, and other variables and analyzing data and reports from analytics systems like Google Analytics, Omniture, and Hubspot to strategize and optimize campaigns to increase results and handling email marketing landing page creation with Marketo. As well as administration of Salesforce.com reporting and analysis.