Upon reading today’s White Board Friday on SEOmoz.com I had to respond with my own opinion on this sibling rivalry between these two forms of Search Marketing. PPC and SEO should not be seen as such separate channels for search marketing programs but as symbiotic entities that need and feed each other in order toContinue reading “PPC vs. SEO The Bigger Picture”
Category Archives: SEM
PPC Advertising Needs to keep the User In mind
Why are retail PPC advertisers still sending clicks to their home page for specific terms? It is frustrating as a user to search for a product and find an ad that looks like it is exactly what I want and then when I click on the ad the page has nothing to do with what I searched on! As a PPC marketing manager I find it infuriating to see these retailers wasting their money and all those click thrus…
Landing Page Optimization
Webinars can be worth your time, especially when you learn valuable lessons you can carry into your own marketing programs. “Conversion Ninja Toolbox with Tim Ash” was a fabulous webinar with tons of great information and carry aways.
Marketing can lead people to your site but that doesn’t make them leads
Why isn’t the user experience more a part of the online marketing and sales process? How better to convert traffic to leads and sales then to give them the best experience through this process to their final purchasing decision.
Happy Holidays
How do you forecast traffic and conversion metrics around holiday traffic lulls? Making up the traffic with other efforts during the rest of the month can help. This year I’m not seeing the downturn in traffic I had expected…making me very happy!
Remote Digital Marketing Pro 