Social Media & the Future…

Yesterday my foster-daughter posted on facebook that her son had done his first #2 in a public rest room all on his own!  She was so proud and happy and just wanted to share with her family and friends.  But what about 10 – 15 even 20 years from now when her son looks back on that post?  Is he going to see it that way?  Is it going to haunt him forever?

There are photos from my childhood that are embarrassing,  pictures in the tub, mud pie face, running around in a diaper, etc…  We hide them, we beg our parents not to show them and we keep them hidden away.  But what if they were out there for EVERYONE to see 24/7!  That’s the new world order our kids are living in.  Parents posting baby pictures, cute anecdotes and information that would have been in a private family brag book or the like are now out there on Facebook, Blogs, Twitter, etc.

Those of us who use social media for work understand the concept of being careful what and how you say something because once it is out there it’s out of your hands.  Carefully crafting our posts and making sure we can live with the consequences.  But what about everyone else?

Are we thinking long term?  Do we think about how what we post online today will be viewed in the future?

How To Promote Content On Social Networks Pt 5

Now What?

Post regularly to the social sites you have joined.

  • Comment on posts
  • Post your own content
  • Post other relevant content of interest
Create content to post to social media and post it
  • Post to relevant topics
  • Send to your ‘friends’
  • Comment on your post
Invite Guest to write for you
  • Invite people from your ‘friends’ list to write for your blog or site.

Make it easy for people to find you on Social Media and Follow your content

  • Build RSS Feed
  • Make links on your site or blog to your social media profile so people can ‘friend’ you and follow you there.

How To Promote Content On Social Networks Pt 4

Social Network Effects on Traffic


A little goes a long way and social marketing is not an “all or nothing” situation. Eventually you will establish yourself on the major social media sites you need to be on. And you will have a schedule that allows you to keep up with your other work while adding this extremely powerful marketing method to the mix.
  1. More activity on their blogs, such as more commenting and interaction.
  2. Direct traffic from incoming links on social media sites (One good submission can net thousands of visitors alone.)
  3. Fast traffic increases and steady growth in unique visitors month after month.
  4. An increase in subscribers and sales. Social traffic, properly acquired, is very warm to your content, messages, and products. 

Steps For Starting a Social Marketing Campaign 


  1. Sign up for the major social sites:, Stumbleupon, Twitter, Facebook, LinkedIn .  Don’t submit anything to these sites until you have filled out your profile completely and submitted news from elsewhere on the web to generate a real presence and avoid being labeled as a spammer. (Do not only submit your own content to social networks, be sure to submit content from other sites or sources as well)
  2. Schedule a bit of time each day to do some new things. Don’t just say you are going to do them. Write the time into your day and follow through.
  3. Join groups, make ‘friends’, and interact with others on these networks. Especially the people who would be most likely to link to your content and send you traffic, who write about similar things or have an audience similar to yours who’d benefit by knowing you. You can even start your own group, promote it in the network, and send “shouts” to the group when you have announcements or need attention to a new post.

How To Promote Content On Social Networks Pt 3

Social Media sites are where people post links to information they feel is relevant or vote for or comment on this information, such as articles and blogs.  Anyone can browse and look at content while members of the site may post and comment, but anyone can see or comment without having to be invited by another individual.

Examples are:
  • Reddit
  • Stumbleupon
  • Mixx
  • Delicious
  • Yahoo! Buzz
  • Blogs

A good social media optimization plan would include seeding these mediums with information and relevant links to content.  Building a network of ‘friends’ and posting other relevant information consistently.  You would not just post your own content but content that is relevant to your business or industry.  Be active and vocal, comment on items of interest and be an active member of the community.  

How To Promote Content On Social Media Pt. 2

Social Networks are sites where people’s interactions are the main focus of the information presented. You have to be invited or be a part of the group to interact in social networks.

Examples are:
  • Facebook
  • Twitter
  • Myspace
  • LiveJournal
  • LinkedIn

Joining these networks and building a network of ‘friends’ to share your site information with will help build your brand and bring about word-of-mouth traffic and inbound links to your site’s content.  Posting to these networking sites and building up a ‘friends’ list that will appreciate and utilize your information is critical.

How To Promote Content On Social Networks Pt. 1

This will be a series of posts about promoting content on social networks geared for small companies and individuals to learn the basics and how to get started and why it is important to utilize social media.

What is it and how does it work?

Social media/networking is the new frontier and for those unfamiliar it can be a daunting question. What is social media? How do I use it? Why should I use it? What will it do for me?

Social media is the use of sites that allow users to post and communicate information through the internet and mobile devices directly or through topical or groups.

They can be broken down into two distinct groups, Social Networks and Social Media

The Benefits of Social Media Optimization

Social Media Optimization is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plans.

  • Social networks are a good place to gain new eyes on content.
  • Social networks are good relevant inbound links.
  • Bringing content to a larger community.
  • Finding readers for specific topics.
  • Creating ‘word of mouth’ syndication of content through social networks.

My Job Search & Social Networking

Last Thursday my company had to let me go.  It seems finances didn’t work out as well as expected for the next round of venture capital for the company, last one in, first one out.

My first move after leaving work was to make contact with some of my former collegues.  Before I even got home I had a phone interview lined up for Monday morning. 

I’ve taken steps  to utilize my network and use the many tips that have been published of late concerning how to use your social network to help you find a job.  

I updated my LinkedIn account, posted on twitter, facebook, Livejournal, and all of my email groups that I was now looking for a job and in what field etc.  I made contact with old collegues and friends who consult and contract in my field or would have contacts who would need my particular services.

I have updated my resume, loaded it to all sorts of job search sites and sent a couple of dozen resumes to various positions of interest.  I’ve also begun utilizing sites like twithire to find positions and looking through my twitter list’s companies to see if any of their companies have positions etc. 

So what next?  I’m going to redesign my consulting web site and keep up to date on everything that is going on in my field, read books and journals I haven’t had time to read due to work and keep plugging along.  I will keep updating this blog as I go.

Social Media Overload

This weekend I helped a friend get on Facebook, she already had a myspace and livejournal in order to keep up with individuals there but now she found her extended family is on Facebook so she is now ‘forced’ to open yet another social networking account to keep up with another circle of individuals.  Less then 24 hours later she’s overwhelmed with friend requests as her high school classmates all find her there and begin trying to friend and send her messages.  She doesn’t know what to do, she doesn’t want to be rude and not friend them but she also doesn’t remember many of them, so what does she do now?

For me and those who utilize social networks for work it’s not a problem keeping up with multiple social networks.  But what about those people we’re trying to connect with out there?  Are we overwhelming them with information?  Are our messages getting lost in the sea of information that many individuals just can’t keep up with in their daily lives?

Chris Brogan today talks about the annoyances of bots on social media and I have to agree, we who use social media most often will find it ‘annoying’ but what about the average user?  How many of these are they seeing in a day?  How much more annoying are they to them and do they deminish the real messages being sent?

I find myself in the same conundrum as I have Facebook, Livejournal, Myspace, Twitter, Digg, Mixx, Stumbleupon, Reddit, and now this blog on WordPress.  How can I possibly keep track of and update all of this on a regular basis?  I don’t.  I admit even I as a social media professional have had to pick and choose the circles I spend more time on.  Honestly Myspace, Mixx, and Stumbleupon have taken a back seat to the other networks because I find more interaction, and better results from the others.  But each of my networks has a different purpose and is a different type of audience so it’s not easy because the content for each is so different.

So how is the average person keeping up on their social networks?  They probably aren’t…many social networking accounts are under utilized by the user due to lack of time. and other sites like it are a big help but many people don’t even know that they exist.  But they aren’t as widely known by individuals out there.   And that is a pity because they just might be the key to solving the social networking overload that so many end users are feeling