Content Marketing

Collaborated in the creation of Content Marketing for the purposes of lead generation for B2B marketing purposes.

endpoint Clinical

• Website management and updates; re-vamping website and creating new content and opportunities for lead generation.  Updating the website for better navigation and customer experience.  Posting news, events and press releases.
• Co-created IndustryPOINTS Webinar series for lead generation after COVID shut down canceled all face-to-face seminars and tradeshows.  The program led to partnership content and programs that increased leads for all involved.
• Created Persona marketing landing pages for website
  • Outsourcing
  • Clinical Supply Management
  • Clinical Operations