Collaborated in the creation of Content Marketing for the purposes of lead generation for B2B marketing purposes.
- Website management and updates; re-vamping website and creating new content and opportunities for lead generation. Updating the website for better navigation and customer experience. Posting news, events and press releases.
- Co-created IndustryPOINTS Webinar series for lead generation after COVID shut down canceled all face-to-face seminars and tradeshows. The program led to partnership content and programs that increased leads for all involved.
- Created Persona marketing landing pages for website