Who is Chrystie Terry?

Who am I?  I am a results-driven Digital Marketing Manager with experience working in a corporate and agency setting. Particular expertise in search engine optimization (SEO), search engine marketing (PPC & CPC), social media, content marketing, and ABM.  I have a proven track record of meeting & exceeding conversion goals with ten years of working in remote collaborative teams.

As a remote digital marketer for 10 years, working remotely as a collaborative member of sales and marketing teams.

Get the inbound quality leads that you need to create new customers.  It’s not enough to just throw up a website and wait for customers to come.  They have to be able to find your site.  Without optimization and digital marketing efforts search engines and social media sites your site is just one of millions out there hoping to be found.

Certifications & Tools

• Certifications: Google AdWords/Ads, Display, Google Analytics, & AdCenter Certified
• Marketing Tools: HubSpot, Constant Contact, Marketo, Kapost, ZoomInfo
• Bid Management Tools: Acquisio, Marine, Kenshoo
• SEO Tools: Raventools, Moz, SEMRush
• Social Media: LinkedIn, Twitter, Facebook, Instagram
• Analytics Reporting Tools: Tableau, Omniture, Hitbox, Google Analytics, ifbyphone, Mongoose Metrics
• CRM Tools: Saleslogix, Salesforce, Pivotal, Cognos, Liveball, Marketo, HubSpot
• Content Management Tools: HubSpot, Rhythmyx, WordPress, Liveball, Tridion, Sitecore, Kapost
• Mobile CMS Tools: Cvent and Doubledutch
• A/B Testing for CRO Tools: Liveball, Optimizely, Google Optimize
• Other Tools: Microsoft Office, Asana, Monday, Jira, On24, Kompyte, Spyfu, Zymewire, SharePoint, Vimeo, Hootsuite, Google Docs/Sheets, LinkedIn Ads, Twitter Ads, Facebook Advertising

Skills & Abilities

• Creating analytics and reporting processes for tracking and analyzing marketing campaigns.
• Managing hundreds of PPC and CPC campaigns on Google and Bing! with hundreds of thousands of keywords and budgets as large as $250K/month
• Organic Social media optimization and campaign management.
• Paid Social media campaign management with large budgets as high $100K/month.
• Account Based Marketing Campaign creation, management, and optimization
• Developing content programs to distribute to relevant sites and increase traffic and lead generation.
• Increasing organic search traffic and ranking for key terms to optimize content for better search results.
• Improving traffic flow on-site to fulfill conversion goals by utilizing PPC and CPC campaigns focused on relevant keyword campaigns, ad content and landing pages through A/B testing.
• Optimizing landing pages for to increase ranking, and lead conversions.
• Managing projects to improve traffic flow on-site.
• email marketing management, campaign creation and content optimization, as well as A/B testing
• Website development and content management.

Goals

• Create and manage digital marketing campaigns that drive results.
• Get found by the right prospects via search engines, social media, and blogs.
• Convert more of your leads into sales via landing pages, lead intelligence, and marketing analytics.