Chrystie Terry | 978-618-9992 | Digital Marketing Professional  Results-driven Digital Marketing Manager with more than 20 years of experience in internet and search marketing. Expertise in search engine optimization (SEO), search engine marketing (PPC and CPC), social media optimization, and content marketing. Proven record of accomplishment of meeting and exceeding conversion goals. Collaborative team player withContinue reading “Chrystie Terry”

Sleazy Marketers using Google Sponsored Ads

This is this kind of thing that gives search marketing a bad name – Sleazy Marketers Game Google’s Sponsored Ads – and turns my stomach. But this isn’t this really a Google Adwords issue? There are editorial guidelines in place to keep things like this from happening so why weren’t they being enforced? IfContinue reading “Sleazy Marketers using Google Sponsored Ads”

Landing Page Bloopers and Best Practices

I’ve harped on the issue in the past, PPC ads that go to landing pages that make no sense or are horrible for the user.  Ion Interactive had a webinar today entitled “Landing Page Bloopers and Best Practices” which illustrated this point very well.  The number of these mis-matched PPC ad to the landing pageContinue reading “Landing Page Bloopers and Best Practices”