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chrystie@gmail.com | 978-618-9992 | LinkedIn.com/in/chrystieterry/ Digital Marketing Professional  Results-driven Digital Marketing Manager with more than 20 years of experience in internet and search marketing. Expertise in search engine optimization (SEO), search engine marketing (PPC and CPC), social media optimization, and content marketing. Proven record of accomplishment of meeting and exceeding conversion goals. Collaborative team player withContinue reading “Chrystie Terry”

It seems each time Google comes out with a new improvement to searching the news and bloggers start writing about how it is the death of SEO; for instance according to Steve Rubel, Google Instantmeans the end of SEO.

This is this kind of thing that gives search marketing a bad name – Sleazy Marketers Game Google’s Sponsored Ads – http://ht.ly/2ioxl and turns my stomach. But this isn’t this really a Google Adwords issue? There are editorial guidelines in place to keep things like this from happening so why weren’t they being enforced? IfContinue reading “Sleazy Marketers using Google Sponsored Ads”

I’ve harped on the issue in the past, PPC ads that go to landing pages that make no sense or are horrible for the user.  Ion Interactive had a webinar today entitled “Landing Page Bloopers and Best Practices” which illustrated this point very well.  The number of these mis-matched PPC ad to the landing pageContinue reading “Landing Page Bloopers and Best Practices”

Do you build a site around keywords or around content? Can you balance search centric and audience centric content together?

I thought I would begin my new year’s resolution a little early this year.  I have blogged before but always for other sites never for my myself.  As you can see I do have a LiveJournal but that is more for communicating with ‘friends’.  This, however, is to be a more professional blog for meContinue reading “Hello world!”