PPC Portfolio

PPC Clients.

As a seasoned digital marketer, I have extensive experience managing PPC campaigns for both companies and freelance clients. I have a diverse portfolio and a comprehensive client list. I have executed successful PPC strategies across various industries. I have also tailored strategies for different business models. Whether working with established corporations or entrepreneurial ventures, I bring a results-driven approach to campaign management. I focus on driving traffic. I increase conversions and optimize ROI. I adapt to different client needs and deliver tangible results. This adaptability has earned me a reputation as a trusted PPC specialist in the digital marketing landscape.

Below is a list of Companies, Agencies, and Freelance Consulting clients I managed PPC campaigns for:

For Swan Bay Resort, I manage PPC strategy. I oversee campaigns across Google Ads and Meta. My focus is on driving bookings and increasing brand visibility. Campaigns are tailored to reach RV travelers and vacationers exploring the Thousand Islands region, maximizing engagement and conversions.

For Bol-Agency, I consulted on PPC strategy and campaign management across Google Ads, Bing, and LinkedIn. This included account-based marketing (ABM) initiatives in 6sense. This work supported their clients WineBid and Nearmap, enhancing visibility and driving targeted engagement.

For Onna, I developed and managed Google Ads campaigns tailored to showcase their innovative e-discovery, compliance, and knowledge management solutions. On LinkedIn, I strategically targeted decision-makers in law firms and corporate legal departments. I positioned Onna’s value proposition and amplified its thought leadership within the legal tech space.

For Castor, I leveraged Google Ads’ advanced targeting capabilities to reach pharmaceutical professionals and clinical researchers effectively. The campaigns generated qualified leads and strengthened brand awareness within the life sciences industry.

At endpoint Clinical, I leveraged Google Ads’ targeting capabilities. Using display advertising channels, I tailored campaigns effectively. These campaigns reached pharmaceutical professionals and clinical researchers. Additionally, implementing retargeting initiatives to re-engage prospects and maximize campaign ROI.

At Goodway Group, I led Google Ads campaigns designed to meet client goals across a range of industries. A key part of our strategy was to develop optimized landing pages. These pages support A/B and multivariate testing. This approach improves performance and maximizes PPC effectiveness.

Clients included:

  • Subaru Dealerships
  • Good Earth Tea
  • Eight O’Clock Coffee
  • Muller Insurance
  • Franklin Mutual Insurance

I manage PPC campaigns for SDL, now known as RWS. They are a global leader in content transformation through translation and localization services. I specialize in creating tailored advertising strategies. These strategies resonate with diverse audiences worldwide. By crafting localized and language-specific ads, I ensure that their services reach their target markets effectively, driving engagement and conversions.

Consulting for RDW Group Agency. I managed the PPC campaigns for the Darden School of Business MBA program enrollment. These campaigns ran on Facebook and LinkedIn. The strategic approach involved targeted audience segmentation and compelling ad creatives to attract top-tier candidates.

Clients included:

  • Darden School of Business MBA Program
  • Cornell EMBA & FTMBA
  • Salem State University
  • Bryant University
  • American Wood Fibers

For Aquent Staffing, I managed and analyzed paid search campaigns in Google Ads to support global recruiting initiatives. Campaigns were tailored to attract qualified candidates and strengthen Aquent’s visibility in key international markets.

Managed PPC campaigns for ADT Local Dealership Affiliates, leveraging phone tracking and automated bidding tools to optimize performance. Developed targeted marketing strategies for ADT home security systems. These strategies were tailored to the specific needs of independent dealerships. They drove leads and maximized ROI.

Managed PPC campaigns for CBC Settlement Funding across Google Ads and Bing, creating optimized landing pages with A/B testing. Implemented Salesforce to support a lead generation program for this structured settlement funding company. This drove qualified leads. It also improved campaign performance.

Provided consulting and management of PPC campaigns in Google Ads and Bing for Sokolove Law’s digital marketing agency. This agency later became D50, a firm specializing in legal marketing across diverse practice areas. I applied a deep understanding of legal advertising regulations. I utilized industry best practices to design campaigns. These campaigns were targeted and connected with individuals seeking legal representation. Strategies focused on maximizing reach, generating qualified leads, and ensuring compliance across all campaigns.

Key Practice Areas Managed:

  • Nursing Home Abuse
  • Stock Broker Fraud
  • Medical Malpractice
  • Birth Injuries
  • Long-Term Disability
  • SSDI
  • Worker’s Compensation
  • Automotive Accidents


Developed and launched new PPC campaigns and implemented A/B testing for optimized landing page performance. Oversaw Marketo integration and management to streamline lead generation and nurture workflows. During my engagement with TimeTrade, I designed tailored paid media strategies. TimeTrade is a leading provider of online appointment scheduling SaaS. I executed these strategies to promote their solutions and strengthen brand visibility.


Provided consulting services to local higher education institutions. These include Franklin Pierce, Salve Regina, and Southern New Hampshire University. Managed PPC campaigns across Google Ads, Bing, YouTube, and Display Advertising. Developed and executed targeted lead generation programs. These were designed to increase new student recruitment and optimize ad performance. They also drive measurable enrollment results.

Consulted Up-to-Date to create Google Ads campaigns specifically for healthcare-related content targeting healthcare professionals. Developed tailored strategies to effectively reach and engage audiences seeking medical information and services.

I managed Makana Solutions lead generation and sales conversion for their Sales Compensation Software. This included PPC campaigns on Google Ads and Bing. Developed all sales content, such as white papers, product guides, webinars, and training modules. I oversaw a website redesign and implemented HubSpot. These changes created marketing systems for email campaigns. They also improved CRM management to streamline lead nurturing and sales processes.

For Network World I managed PPC campaigns across Google Ads and Bing for Network Solutions and Management news and resources. Created A/B ad campaigns, optimized landing pages, and conducted analysis and reporting to improve performance. Campaigns focused on CPM ad traffic generation, lead generation, and promoting newsletter, print, and digital magazine subscriptions.

Also managed Linux World PPC campaigns for Linux news and resources across Google Ads and Bing. Developed A/B ad campaigns, optimized landing pages, and performed analysis and reporting to maximize campaign results. Efforts targeted CPM ad traffic, lead generation, and newsletter subscriptions for both print and digital audiences

For BeFree (later acquired by Commission Junction), I managed PPC campaigns for affiliate retail e-commerce clients. I collaborated with the technical team to develop an e-commerce tracking program. This system enabled accurate campaign reporting, optimization, and client sales tracking, ensuring campaigns delivered measurable results and improved performance.

At Inceptor I managed PPC campaigns for retail e-commerce sales conversions. These also included lead generation programs. This was done across Google Ads, Yahoo, Bing, Omniture, AltaVista, and other search engines. Developed campaigns and collaborated with engineers to build a tracking and reporting tool for monitoring retail sales and reservations. Additionally, created and authored company process and training manuals to standardize workflows and optimize campaign management.

Clients Included 

Published by chrystie69

I am a results-driven Digital Marketing Manager with experience working in a corporate and agency setting. Particular expertise in search engine optimization (SEO), search engine marketing (PPC & CPC), social media, content marketing, and ABM. I have a proven track record of meeting & exceeding conversion goals with ten years of working in remote collaborative teams.