Tag Archives: account-based-selling

Account-Based Selling (ABS) and Account-Based Marketing (ABM) are two strategies that focus on targeting high-value accounts to drive sales and revenue growth. While both approaches aim to target specific accounts, their tactics and implementation differ. Let’s explore the key differences between ABS and ABM and the integration strategies to maximize their effectiveness. Account-Based Selling (ABS):ContinueContinue reading “Account-Based Selling (ABS) vs. Account-Based Marketing (ABM): Key Differences and Integration Strategies”