LinkedIn Marketing Strategies: How to Build Your Brand Presence on the Professional Network

LinkedIn has evolved from a simple networking platform to a powerful marketing tool for businesses of all sizes. With over 700 million users worldwide, LinkedIn offers unparalleled opportunities to build brand awareness, engage with industry professionals, and drive leads and conversions. In this blog post, we’ll explore effective LinkedIn marketing strategies to help you elevateContinueContinue reading “LinkedIn Marketing Strategies: How to Build Your Brand Presence on the Professional Network”

Digital Advertising Then and Now: Trends and Shifts in Online Advertising Strategies

Digital advertising has undergone a remarkable evolution over the past decade, driven by advancements in technology, changes in consumer behavior, and shifts in the digital landscape. From the early days of banner ads and pop-ups to the sophisticated, data-driven campaigns of today, the digital advertising industry has seen significant transformations. In this blog post, we’llContinueContinue reading “Digital Advertising Then and Now: Trends and Shifts in Online Advertising Strategies”

Top Ten Social Media Apps

Managing all of your social media networks can be a chore.  Posting to just one social network on a regular basis can be a time consuming task let alone multiple posting to multiple social media sites.  And with the every growing number of social sites such as Twitter, Facebook, Google+, LinkedIn, Pinterest, Foursqure, Yelp etc.ContinueContinue reading “Top Ten Social Media Apps”

Top Six Instagram Apps for Businesses

Put Instagram to Work for Your Business Many brands already have hundreds and some even thousands of pictures of products, services, promotions and other concepts running through Instagram across social networking sites like Twitter, Facebook and Foursquare.  Since Instagram photo sharing is so simple across Facebook and Twitter have been the most notable social networksContinueContinue reading “Top Six Instagram Apps for Businesses”

Top Web Analytics Apps

In this fast passed industry it is imperative to do a lot more while on the move.  That is no truer than in online marketing where web site analytics are vital to the lifeblood of online marketing.  Being able to access site analytics from any device at any time has spawned a variety of appsContinueContinue reading “Top Web Analytics Apps”

PPC vs. SEO The Bigger Picture

Upon reading today’s White Board Friday on SEOmoz.com I had to respond with my own opinion on this sibling rivalry between these two forms of Search Marketing.  PPC and SEO should not be seen as such separate channels for search marketing programs but as symbiotic entities that need and feed each other in order toContinueContinue reading “PPC vs. SEO The Bigger Picture”

Sleazy Marketers using Google Sponsored Ads

This is this kind of thing that gives search marketing a bad name – Sleazy Marketers Game Google’s Sponsored Ads – http://ht.ly/2ioxl and turns my stomach. But this isn’t this really a Google Adwords issue? There are editorial guidelines in place to keep things like this from happening so why weren’t they being enforced? IfContinueContinue reading “Sleazy Marketers using Google Sponsored Ads”