PPC vs. SEO The Bigger Picture

Upon reading today’s White Board Friday on SEOmoz.com I had to respond with my own opinion on this sibling rivalry between these two forms of Search Marketing.  PPC and SEO should not be seen as such separate channels for search marketing programs but as symbiotic entities that need and feed each other in order toContinue reading “PPC vs. SEO The Bigger Picture”

The end of Meta-Keywords

For years the meta-keyword has been on the way out but now the final large search engine to still use meta-keywords for page ranking has dropped it. Yahoo Drops The Meta Keywords Tag Also announcement that Yahoo is following the crowd and dropping the Meta Keyword tag. But this doesn’t mean that keywords aren’t important anymore. Keywords are still important, optimizing landing pages for specific keywords is still very important.