SEO Goes Mobile For many SEO professionals mobile devices have become important tools allowing them to work anywhere anytime. Mobile apps for SEO are empowering SEO professionals to utilize their mobile devices to gain insights into site SEO metrics from anywhere. And with the ever changing SEO world it is more important than ever toContinue reading “Top SEO Apps”
In this fast passed industry it is imperative to do a lot more while on the move. That is no truer than in online marketing where web site analytics are vital to the lifeblood of online marketing. Being able to access site analytics from any device at any time has spawned a variety of appsContinue reading “Top Web Analytics Apps”
Upon reading today’s White Board Friday on SEOmoz.com I had to respond with my own opinion on this sibling rivalry between these two forms of Search Marketing. PPC and SEO should not be seen as such separate channels for search marketing programs but as symbiotic entities that need and feed each other in order toContinue reading “PPC vs. SEO The Bigger Picture”
Webinars can be worth your time, especially when you learn valuable lessons you can carry into your own marketing programs. “Conversion Ninja Toolbox with Tim Ash” was a fabulous webinar with tons of great information and carry aways.
Why isn’t the user experience more a part of the online marketing and sales process? How better to convert traffic to leads and sales then to give them the best experience through this process to their final purchasing decision.
When starting a new SEO project for a site you’ve never worked on before? How to get started?
For years the meta-keyword has been on the way out but now the final large search engine to still use meta-keywords for page ranking has dropped it. Yahoo Drops The Meta Keywords Tag Also announcement that Yahoo is following the crowd and dropping the Meta Keyword tag. But this doesn’t mean that keywords aren’t important anymore. Keywords are still important, optimizing landing pages for specific keywords is still very important.
Are design firms taking advantage of small businesses by ‘selling’ SEO included in their design but not delivering?
An interesting conversation came up on twitter today concerning SEO in an overall site marketing strategy and I don’t believe that I was able to communicate my thoughts in the short medium of 140 characters that twitter gives me. So I wanted to expand upon it here. I’ve been doing SEO for 7 going onContinue reading “SEO and Marketing Strategy”
How do you forecast traffic and conversion metrics around holiday traffic lulls? Making up the traffic with other efforts during the rest of the month can help. This year I’m not seeing the downturn in traffic I had expected…making me very happy!