Upon reading today’s White Board Friday on SEOmoz.com I had to respond with my own opinion on this sibling rivalry between these two forms of Search Marketing. PPC and SEO should not be seen as such separate channels for search marketing programs but as symbiotic entities that need and feed each other in order toContinueContinue reading “PPC vs. SEO The Bigger Picture”
Category Archives: SEM
Sleazy Marketers using Google Sponsored Ads
This is this kind of thing that gives search marketing a bad name – Sleazy Marketers Game Google’s Sponsored Ads – http://ht.ly/2ioxl and turns my stomach. But this isn’t this really a Google Adwords issue? There are editorial guidelines in place to keep things like this from happening so why weren’t they being enforced? IfContinueContinue reading “Sleazy Marketers using Google Sponsored Ads”
PPC Advertising Needs to keep the User In mind
Why are retail PPC advertisers still sending clicks to their home page for specific terms? It is frustrating as a user to search for a product and find an ad that looks like it is exactly what I want and then when I click on the ad the page has nothing to do with what I searched on! As a PPC marketing manager I find it infuriating to see these retailers wasting their money and all those click thrus…
Happy Holidays
How do you forecast traffic and conversion metrics around holiday traffic lulls? Making up the traffic with other efforts during the rest of the month can help. This year I’m not seeing the downturn in traffic I had expected…making me very happy!
Remote Digital Marketing Pro 