paid media – Page 2 – Remote Digital Marketing Pro

Leveraging Personalization and ABM Tactics: Maximizing Social Media Marketing Campaigns

In today’s digital age, social media has become a cornerstone of marketing strategies for businesses across industries. With billions of active users on platforms like Facebook, LinkedIn, Twitter, and Instagram, social media offers unparalleled opportunities for engagement and brand visibility. However, with increased competition and evolving consumer preferences, marketers must go beyond generic messaging andContinueContinue reading “Leveraging Personalization and ABM Tactics: Maximizing Social Media Marketing Campaigns”

Understanding Manual ABM Campaigns

Manual ABM campaigns involve the deliberate selection of target accounts based on specific criteria, such as industry, company size, or geographic location. Unlike automated ABM platforms, which use algorithms to identify and engage target accounts, manual ABM campaigns offer greater control and customization, allowing marketers to tailor their messaging and strategies to the unique needsContinueContinue reading “Understanding Manual ABM Campaigns”

PPC vs. SEO The Bigger Picture

Upon reading today’s White Board Friday on SEOmoz.com I had to respond with my own opinion on this sibling rivalry between these two forms of Search Marketing. PPC and SEO should not be seen as such separate channels for search marketing programs but as symbiotic entities that need and feed each other in order toContinueContinue reading “PPC vs. SEO The Bigger Picture”

Sleazy Marketers using Google Sponsored Ads

This is this kind of thing that gives search marketing a bad name – Sleazy Marketers Game Google’s Sponsored Ads – http://ht.ly/2ioxl and turns my stomach. But this isn’t this really a Google Adwords issue? There are editorial guidelines in place to keep things like this from happening so why weren’t they being enforced? IfContinueContinue reading “Sleazy Marketers using Google Sponsored Ads”