Digital Marketing Strategies for Seasonal Hospitality

The hospitality industry has distinct seasonal trends. These trends create various unique marketing opportunities. Businesses can leverage these opportunities throughout the year. Each season brings its own consumer behaviors and preferences. Each season provides businesses such as resorts, marinas, and vacation rentals with a chance. They can tailor their marketing efforts from summer vacations toContinueContinue reading “Digital Marketing Strategies for Seasonal Hospitality”

Landing Page Bloopers and Best Practices

I’ve harped on the issue in the past, PPC ads that go to landing pages that make no sense or are horrible for the user.  Ion Interactive had a webinar today entitled “Landing Page Bloopers and Best Practices” which illustrated this point very well.  The number of these mis-matched PPC ad to the landing pageContinueContinue reading “Landing Page Bloopers and Best Practices”