Keyword research has long been a cornerstone of search engine optimization (SEO) and paid search advertising. Over the years, the landscape of keyword research has evolved significantly, driven by advancements in search engine algorithms and changes in user behavior. In this blog post, we’ll explore the evolution of keyword research, from the traditional approach ofContinueContinue reading “The Evolution of Keyword Research: From Broad Match to Semantic Search”
Tag Archives: keywords
The Google Ads Close Variants Update: Navigating Non-Relevant Impressions
In the dynamic realm of digital advertising, keeping abreast of platform changes is essential for PPC managers. A recent development in this arena is Google Ads’ Close Variants Update, which represents a significant shift in the keyword matching system. Although aimed at simplifying ad creation and capturing more pertinent traffic, this update has raised apprehensionsContinueContinue reading “The Google Ads Close Variants Update: Navigating Non-Relevant Impressions”
The end of Meta-Keywords
For years the meta-keyword has been on the way out but now the final large search engine to still use meta-keywords for page ranking has dropped it. Yahoo Drops The Meta Keywords Tag Also announcement that Yahoo is following the crowd and dropping the Meta Keyword tag. But this doesn’t mean that keywords aren’t important anymore. Keywords are still important, optimizing landing pages for specific keywords is still very important.
Keyword Mapping Bogus of Useful?
Do you build a site around keywords or around content? Can you balance search centric and audience centric content together?
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