Author Archives: chrystie69
Landing Page Bloopers and Best Practices
I’ve harped on the issue in the past, PPC ads that go to landing pages that make no sense or are horrible for the user. Ion Interactive had a webinar today entitled “Landing Page Bloopers and Best Practices” which illustrated this point very well. The number of these mis-matched PPC ad to the landing pageContinueContinue reading “Landing Page Bloopers and Best Practices”
PPC Advertising Needs to keep the User In mind
Why are retail PPC advertisers still sending clicks to their home page for specific terms? It is frustrating as a user to search for a product and find an ad that looks like it is exactly what I want and then when I click on the ad the page has nothing to do with what I searched on! As a PPC marketing manager I find it infuriating to see these retailers wasting their money and all those click thrus…
Social Media & the Future…
Yesterday my foster-daughter posted on facebook that her son had done his first #2 in a public rest room all on his own! She was so proud and happy and just wanted to share with her family and friends. But what about 10 – 15 even 20 years from now when her son looks backContinueContinue reading “Social Media & the Future…”
Landing Page Optimization
Webinars can be worth your time, especially when you learn valuable lessons you can carry into your own marketing programs. “Conversion Ninja Toolbox with Tim Ash” was a fabulous webinar with tons of great information and carry aways.
Marketing can lead people to your site but that doesn’t make them leads
Why isn’t the user experience more a part of the online marketing and sales process? How better to convert traffic to leads and sales then to give them the best experience through this process to their final purchasing decision.
Site Audit Time Again
When starting a new SEO project for a site you’ve never worked on before? How to get started?
The end of Meta-Keywords
For years the meta-keyword has been on the way out but now the final large search engine to still use meta-keywords for page ranking has dropped it. Yahoo Drops The Meta Keywords Tag Also announcement that Yahoo is following the crowd and dropping the Meta Keyword tag. But this doesn’t mean that keywords aren’t important anymore. Keywords are still important, optimizing landing pages for specific keywords is still very important.
Web Site Designers & SEO
Are design firms taking advantage of small businesses by ‘selling’ SEO included in their design but not delivering?
How To Promote Content On Social Networks Pt 5
Now what do I do? What should I do to maintain my relationship in social networks?
Remote Digital Marketing Pro 