Upon reading today’s White Board Friday on SEOmoz.com I had to respond with my own opinion on this sibling rivalry between these two forms of Search Marketing. PPC and SEO should not be seen as such separate channels for search marketing programs but as symbiotic entities that need and feed each other in order toContinueContinue reading “PPC vs. SEO The Bigger Picture”
Tag Archives: SEO
Is Google Instant the End of SEO?
It seems each time Google comes out with a new improvement to searching the news and bloggers start writing about how it is the death of SEO; for instance according to Steve Rubel, Google Instantmeans the end of SEO.
Marketing can lead people to your site but that doesn’t make them leads
Why isn’t the user experience more a part of the online marketing and sales process? How better to convert traffic to leads and sales then to give them the best experience through this process to their final purchasing decision.
Site Audit Time Again
When starting a new SEO project for a site you’ve never worked on before? How to get started?
The end of Meta-Keywords
For years the meta-keyword has been on the way out but now the final large search engine to still use meta-keywords for page ranking has dropped it. Yahoo Drops The Meta Keywords Tag Also announcement that Yahoo is following the crowd and dropping the Meta Keyword tag. But this doesn’t mean that keywords aren’t important anymore. Keywords are still important, optimizing landing pages for specific keywords is still very important.
Web Site Designers & SEO
Are design firms taking advantage of small businesses by ‘selling’ SEO included in their design but not delivering?
SEO and Marketing Strategy
An interesting conversation came up on twitter today concerning SEO in an overall site marketing strategy and I don’t believe that I was able to communicate my thoughts in the short medium of 140 characters that twitter gives me. So I wanted to expand upon it here. I’ve been doing SEO for 7 going onContinueContinue reading “SEO and Marketing Strategy”
Keyword Mapping Bogus of Useful?
Do you build a site around keywords or around content? Can you balance search centric and audience centric content together?
Remote Digital Marketing Pro 